From our point of view, a true mountain brand cannot talk about health only in terms of nutrition. Movement, time spent in nature and the energy we see in athletes are just as important. That is why, when we share stories on our blog about cross‑country skiing, training and competitions, we want to invite you into a world where the egg at breakfast is just the beginning of the day, not the end of it.
We like to talk about trails, effort and the emotion of taking part in competitions because we see many similarities with life on the farm: nothing is built overnight, everything is earned through small, consistent steps. Endurance athletes inspire us to be just as consistent in everything related to quality and care for what we do.
When we tell you that our eggs come from a mountain region and from an ecosystem built over time, it is not just a nice phrase. It is the promise of a brand that always seeks to stay close to active people, to communities that move, gather at competitions and live nature intensely. And if stories about athletes motivate you to move more, climb a hill or go out for a walk, we feel that we have fulfilled an important part of our role.